Product Description

What do designers need to know about typography? The answer can be found in this heavily illustrated book that examines the use of type in visual communications. Exploring Typography takes a simple and concise approach to the principles of typography giving readers a thorough understanding of the subject. The well-organized coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines new challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

ISBN 9781401815059Edition 01Binding Paper